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UX & User Experiences

Everyone enjoys a great designed solution that is easy to use and the same is true at Ycom. We are specialists at creating relevant user experiences that engage.

We Create User Experiences that Make a Difference

By focusing on good user experiences you can cut costs in projects, increase the degree of self-service, increase sales and reduce training processes.

Increased competition and higher demands from customers are among the main reasons for the increased focus on UX and user experiences. 
The digital world is changing rapidly and one of the hot topics today is why UX should steer the design of a business strategy. The reason for this is that UX designers have a different perception of the organization than business people have. Management typically only looks at expenses and sales growth, while the UX designer sees user experiences and improvements.

From experience, we see that companies use enormous resources to develop solutions that are not being used by end users because the solution is difficult to use. Great UX and engaging user experiences are therefore essential to succeed digitally.
 

Interviews, Architecture and User testing

Qualitative & Quantitative Interviews

In order to gain the right insight, we work closely with decision makers, customers, and employees. Through qualitative and quantitative interviews, we uncover a pattern for business opportunities and can form hypotheses about which digital solutions should be designed for your company. This gives you the opportunity to create business opportunities to generate new revenue streams.

Hypotheses and User Testing

We test hypothesis’ and perform user testing in order to ensure that the wireframe and flow will be effective. If the hypothesis is not optimal, we go back and make the necessary changes based on the results of the hypothesis and the user tests and then test again. This process is repeated until all parties are satisfied.

Content Architecture

Relevant communication at the right place and the right time is a key factor in safeguarding and exploiting business opportunities. Too few organizations put enough emphasis on how the content is structured in their digital solution, resulting in lower customer conversion. In Ycom we have a strategic approach to the content architecture and base our work on insight and analysis. We believe in relevant and informative customer journeys that engage, meet and exceed the users' expectations.

Design and Prototyping

Possessing in-depth knowledge of your organization and what is needed to succeed digitally, relies upon insight, analysis, user testing, and strategy processes. When designing solutions, we use this knowledge to prepare customer journeys that are centered on the customer's goals and core values. We call this a prototype that you can test interactively and give feedback on. The projects are developed in the software tool Invision, which offers good interaction between the designer and the customer.

Flow Chart

In Ycom we do not work with coincidences and assumptions but base our work on analyzes and insights. A flow chart is a chart that shows how the user navigates and uses the organization's business opportunities in various customer journeys. We work closely with the customer to create relevant and friction-free customer journeys that produce results.

Supplementary Work and Improvements

Once the project is launched that's when the fun begins. We continue to measure and analyze the solution so that you as a customer receive relevant and good suggestions for improvements that should be implemented.

Wireframes

Great planning is key to creating strong digital solutions.We create interactive wireframes based on web analytics and business opportunities where you as the customer can follow the customer journey with relevant content.

Mapping Potential Pitfalls

Potential pitfalls can occur especially with more complex projects. With thorough preparation and mapping, we can avoid the major pitfalls and keep control of progress and costs in a project.

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